A year ago IHOP announced they were changing their name to IHOb, but kept fans guessing as to what the “b” would be. Eventually, it was all just a marketing campaign to promote their burgers. The International House of Pancakes was changed to the International House of Burgers to sell hamburgers.

The International House Of Pancakes (IHOP) has just rebranded itself into IHOb and everyone noticed. “We’re flippin’ from pancakes, pancakes, pancakes to burgers, burgers, burgers,” the company wrote, following-up on the big announcement. While the customers were kinda confused, their competitors

So… did you hear? IHOP is changing its name to IHOB. No, the B does not stand for “breakfast” as most people guessed. In fact, pretty much no one guessed correctly that the B would in reality stand for, wait for it… burgers. I know, right? What are they thinking? People in College Marketing

I haven’t been to IHOP that many times over the course of my life, but when I have, it’s been to order pancakes to soak up the alcohol still in my stomach the night before— a strategy that is base on no scientific evidence whatsoever but which I will still rely on for the rest of my life. I’m sure

The International House of Pancakes announced that they will no longer be known as IHOP and would change their name to IHOb. Changing the iconic name of the American institution and home of the Rooty Tooty Fresh ‘N Fruity PANCAKES to something completely different has confused many people and