A, B and O are pretty useful letters. If they disappeared tomorrow, society would be in chaos. But A, B and O are also different blood types, and without them…well…society wouldn’t even exist. To highlight this, a new campaign is asking companies to drop these letters from their logos, and a number

On the heels of this brilliant National Blood Week effort, NHS Blood and Transplant has launched a new campaign calling on 100,000 new volunteers to show their support to England throughout the Rugby World Cup – by registering to become a blood donor between now and 31st October (the day of the

In a clever NHS PR campaign to promote giving blood throughout National Blood Week, brands are dropping As, Bs and Os from their logos, asking the public to ‘fill in the g_ps’. Proving the adage that there’s no such thing as an original idea though, it’s worth mentioning this, from blood cancer