The brand essence is intangible, yet it must derive from a complementary sum of its concrete elements – names, slogans, logos, and even jingles. Arguably logos, among other brand symbols, have a slightly more significant role to perform when it comes to leaving those lasting indelible impressions.

This year’s women’s day was all about empowering women and more companies than ever have come together to celebrate this day. Creative Equals, an organization aiming to support talented women and promote diversity in creative industries, has decided to replace iconic brand logos with female

A brand identity is always made based on the brand essence and core values or its defined by name. In this project, a set of brand icons is portrayed with a combination of two main elements, that stands for a unique pursued images. These icons will communicate thoughtful supreme designs blended

The perfectionists of the internet have pointed out how imperfect Google’s ‘G’ is and all hell has broken loose. Turns out, it’s not only the ‘G’ that’s a problem, even a bar in Chrome’s search box has imperfections. Although the logo was redesigned only 2 years ago, the internet is buzzing

Visibility is hugely important to brands, which is why they want to see their logo everywhere, but there’s a price to pay for such widespread exposure, not just financially but ecologically as well. As you can see below however, there’s a simple way to reduce these costs, and that’s by using less