#makeup transformations

It’s a fact that beauty standards and different perceptions vary a lot across the world, not to mention that each person has his own understanding. After the rise of social media, the cult of beauty became so important that some people even go an extra mile to look pretty just for the appearance on

There is a reason why they are called makeup artists. If you ever doubted the artistic value of makeup before, Chinese vlogger He Yuhong will change your mind with her stunning recreations of historic works, and oh yeah, Taylor Swift too. Ms. He, 26, posts her work on her Miaopai video channel,

Makeup might not heal wounds but it can help people live with them. And that’s exactly what Armenia-born and Moscow-based beauty guru Goar Avetisyan specializes in. Avetisyan regularly gives makeovers to women suffering from cancer or severe skin conditions, and her work not only dramatically