Start-ups are fragile and in the case of this dutch bicycle company so are their bikes. At $3,000 a bike, the VanMoof firm was losing a substantial amount of money on damaged deliveries – so they decided to change their packaging strategy. The first thing that probably comes to your mind as a

We are used to thinking of packaging as a disposable thing that serves just the purpose of containing and protecting a product. However, in time, when the ever-increasing waste becomes a serious problem, perhaps, it’s well in our interest to find creative means of eliminating the issue. Chinese